PennyTree

Founded and run by expert bankers and business professionals, Sprout is licensed by the CBN

Over 10 thousand users, just months after launch

Pennytree is a mobile application that allows users and businesses to make payments, transfers, and savings. Our platform is designed to be easy to use and accessible to everyone, regardless of their financial status. Pennytree offers a range of features that make it easy for users to manage their finances effectively and make transactions securely.

premium banking services designed for ease and simplicity

Pennytree for Africa...

The stakeholders of Sprout recognized that there was a gap in the market for a comprehensive app that could meet the payment and business needs of individuals and small businesses. Existing solutions were either too complex, too expensive, or lacked key features that users needed. Additionally, managing finances and payments was becoming increasingly important for small businesses and freelancers, who needed a simple and secure way to manage their finances

Pennytree helps you with a single seed...

Who needs Sprout to digitise their business?

Pennytreeis accessible through a mobile application, making it easy for users to make payments and transfers on-the-go. We also offer a range of tools to help users save and manage their finances, including automatic savings plans and budgeting tools.

Insights

To gain a better understanding of the problem, the founders conducted extensive research and interviews with people and businesses across various industries. They discovered that many people and businesses in Africa faced significant challenges in making and receiving payments securely and efficiently. They also identified a need for accessible and user-friendly financial services that could help people and businesses save and manage their finances effectively.

Creating Personas:
Based on their research, the founders created personas to help them better understand their target audience. They identified two primary personas: the first was an individual who needed a secure and reliable way to make payments and transfers, save money, and manage their finances. The second persona was a small business owner who needed a cost-effective and efficient way to receive payments and manage their finances.

Outcome:
‍Pennytree's app has been a game-changer for people and businesses in Africa, providing them with a reliable and accessible solution to make payments and transfers, save money, and manage their finances effectively. The platform offers a range of features, including secure payment processing, automatic savings plans, and budgeting tools, that enable users to manage their finances easily and securely. The app's user-friendly interface and streamlined processes have also been well received, making it easy for users to get started and achieve results quickly. Overall, Pennytree has helped people and businesses across Africa manage their finances more effectively, driving financial inclusion and economic growth.

Pennytree helps you save, so you are prepared for the rainy day...

Pennytree changed the game and is still in vogue for customers and businesses alike.

Designs

Logos and all brand asset were created by me.
Overall pennytree is making waves in its industry as we speak and it was a very exciting project because of the time frame involved.