Clevermoni

YEAR
2021
ROLE
Sole Senior product designer
INDUSTRY
Fintech

Providing affordable and accessible financial services to those who need them the most.

ABOUT

Clevermoni is an African product that provides financial services to the underbanked and unbanked population. Our product is designed to make transfer and payment decisions easier for users, and also allows businesses to order point of sale (POS) devices for their operations.

Introducing Clevermoni

Licensed and providing financial solutions

Processed over $10m in revenue in just months of launch.

Clevermoni offers a range of financial services that are specifically tailored to the needs of the underbanked and unbanked populations in Africa. Our platform allows users to make transfers and payments quickly and easily, using their mobile devices. We also offer POS devices that businesses can use to process payments in-store, making it easier for them to manage their finances.

Discovering a Problem:The founders of Clevermoni recognized that many Africans lacked access to traditional financial services, which hindered their ability to participate fully in the economy. They identified a need for a financial services product that could provide the underbanked and unbanked with access to the tools they need to manage their finances effectively.

Gathering Insights:To gain a better understanding of the problem, the founders conducted extensive research and interviews with individuals and businesses across Africa. They discovered that many people lacked access to traditional banking services, and that this made it difficult for them to save money, pay bills, and participate fully in the economy. They also found that many businesses struggled with managing their finances, particularly when it came to processing payments in-store.

Creating Personas:
Based on their research, the founders created personas to help them better understand their target audience. They identified two primary personas: the first was an individual who was underbanked or unbanked, and who needed a simple and affordable way to manage their finances. The second persona was a small business owner who needed a way to process payments in-store without having to rely on traditional banking services.

Outcome:
Clevermoni has been a game-changer for the underbanked and unbanked populations in Africa, providing a range of financial services that are affordable, accessible, and easy to use. Our platform has helped individuals manage their finances effectively, and has enabled businesses to process payments in-store, reducing their reliance on traditional banking services. Overall, Clevermoni has helped to drive financial inclusion in Africa, providing individuals and businesses with the tools they need to participate fully in the economy and improve their quality of life.

Banking for the underbanked and unbanked...

Logos and all brand asset were created by me.
Clevermoni is one of my most precious project as it is being used by thousand of people and making wave in Africa today.

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